![]() ![]() ![]() Tap to shuffle through the available colour schemes (blue, black, white, beige, etc.).Type in the sticker’s text or call to action (eg., Tap to read).Create your Story using all the gorgeous media you have at your disposal.Select Story (rather than Post, Reel, or Live).In the Instagram app, tap the plus sign.Here’s how to add a link sticker to your Instagram Story. Instagram Stories only stay up for 24 hours, but adding a link to your Instagram Story is helpful for increasing your conversions, boosting organic engagement, and making it easier for your followers to access the content you want to share. Simply put: just like swipe-up before them, Instagram link stickers are an important tool for any Instagram business strategy. And most importantly, stickers allow viewers to engage with a Story, whereas the swipe-up feature didn’t allow replies or reactions.Stickers allow more creative control over how a Story looks than swipe up links did.Stickers are familiar and popular with users, who use them for music, questions, locations and polls, etc.Instagram says that when it comes to links, the sticker has three major advantages over the swipe-up feature: You can also track link taps with Instagram analytics. Story link stickers are the easiest way to drive traffic to external content and products on Instagram. The Instagram link sticker replaces the swipe up feature, letting users add an external link to an Instagram Story. Regardless, the end result is that now users can include links in their Instagram Stories by adding a link sticker, instead. (Actually, Instagram did give its reasons, which we’ll get to in a second.) Perhaps Instagram has secret plans to make Stories move vertically like TikTok, rather than horizontally? The mystery remains unsolved. Viewers could swipe up on a Story or tap an arrow at the bottom of their screen to access a link without leaving the Instagram app or navigating all the way back to the bio to find that “link in bio.”īut in August 2021 Instagram announced it was retiring the swipe-up feature. The Instagram swipe up feature helped brands and influencers reach their audiences and gain more followers by allowing them to add links directly to their Instagram Stories. Wait, what was the Instagram swipe up feature? Save time and look professional while promoting your brand in style. Get your free pack of 72 customizable Instagram Stories templates now.
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